What does 'pain point' mean?

/ˈpeɪn ˌpɔɪnt/ [ PAYN-point ] 🔊 Hear it Definition Meaning : A pain point is a specific problem or difficulty experienced by a customer, business, or user that needs addressing or solving. La signification : Pain point désigne un problème précis ou un point de friction rencontré par un client ou une entreprise. Example : A major pain point for users was the lack of a mobile version. Grammar : Noun phrase. Often used in business, marketing, and UX design contexts. Quote : “Customers are diverse, and their pain points are more varied than you’d think..” [ SalesForce.com ] N.B. : The term is figurative, not medical. It identifies practical or emotional obstacles that hinder satisfaction or efficiency. Word Analysis Français »» Point de friction »» Source de problème »» Obstacle opérationnel Ⓐ Le prix élevé est un p...